Howard Russell – known as Ladie Chablis when performing in drag on Seattle stages – is opening his first retail business on Capitol Hill this April, La Cha Bliss Wines. Setting itself apart from other such establishments in the area, 50% of the store's products will come from Queer-owned wineries or very vocal LGBTQIA+ allies.

"That was one of the things that was extremely important to me," Russell told the SGN. "With me being a Gay male, I want to be able to give back to my community somehow, or be a representative of [it]. And the distributors were all very excited about that."

An avid wine drinker, Russell found a fabulous a wine shop while exploring Puerto Vallarta over the holidays with friends–and then wished he could have his very own. After he returned to Seattle, a friend informed him of an available retail space on 12th Avenue. He ended up applying, as did numerous others, and landed the deal.

"I've never owned a business before. From the time I got started back in December to where I'm at today – I'm extremely proud of myself, because I didn't know I could do it," Russell said. "It's been overwhelming, the support of this community."

Since this all transpired so rapidly, Russell launched a fundraiser to assist with start-up costs, and even extracted some funds from his 401(k), he said. As of this writing, he planned to open La Cha-Bliss during in early April. Russell's goal is to offer wine tastings at least once a week in a fun, boutique-like atmosphere.

"In the summertime, or when the weather starts to clear up," Russell said, "I have a patio that's at the front of the location, and I'll be doing some wine tasting out there as well."

Russell noted how many LGBTQIA+ businesses in the city are bars or nightclubs, and that people are excited for more Queer retail spots. He hopes La Cha-Bliss becomes a place where people socialize and hold small celebrations, or even group meetings.

Originally, Russell planned to offer an abundance of domestic and international wines, including from France, California, Germany, and Italy. With President Trump's launch of economic warfare with American allies, Russell has had to shift his business plans.

"I think it's disgusting, and ... you're not helping the people," Russell said. "It will not affect me as of right now, but later on, it probably will, because I'd like to see imported wines come in."

As of now, Russell will stick with domestic wines from Washington, Oregon, and California until business builds up. He also believes that having a positive attitude will ensure this business is a success. Russell said he plans to give back to the Queer community when financially feasible.

What's one thing Russell wants LGBTQIA+ people in Seattle to know?

"My business is not just my business – it's our business," Russell said.

Visit Russell's fundraiser at https://www.gofundme.com/f/help-howard-launch-la-chabliss-wines