Tony Vincente first fell in love with fashion when his mother took him to the Versace store as a child: the garments, their quality, and the ambiance of the store stuck with him. Decades later, Vincente now has his very own high-end brand, Rossario George, named after the father of his partner of 27 years.
Before that, Vincente designed home and household accessories for Vincente Living, until Shop Vida reached out. "I became a top designer for them, and here we are seven years later, and Rossario George has become a brand to watch," Vincente told the SGN.
Rossario George is an online store. Vincente said he tried to collaborate with a larger retailer, but that it wasn't a good fit: during the first month, all of his garments were stolen. Not to mention, the compensation the retailer proposed for 100% silk garments was laughable.
"Unless it's our store, I do not want to be in a giant retailer. We are fine doing wholesale," Vincente added.
Product design ideas sprout when Vincente listens to music or dreams, and he said there have been times when he's woken up and immediately grabbed his sketchbook, like for his most recent collection, Uccello. When it comes to sourcing product materials, Vincente's team helps by reaching out to specific people.
"Rossario George is made around the world... I look for the highest of qualities of ethical responsibility for these companies and sustainability itself," Vincente said. "There's so much beauty and so many different ways of doing things all around the world — I am just floored when my designs are fully made... I feel like the world is a true bizarre ,and it's our duty to enjoy it and bring it to the masses."
Vincente said he is extraordinarily proud of his Uccello collection, as he's never seen anything like it. "The reception of it has been phenomenal," Vincente said. "I have a number of high-end clients now, and it is all because of my Uccello collection."
When wearing Rossario George, Vincente wants people to feel empowered, free, strong, and ready to take on the world, no matter what comes their way. He said that in today's society, people can wear clothing that's reflective of who they are and full of light.
"We're a brand that people can actually wear anywhere," Vincente said. "You can wear a honey suit to work — just put a nice little shirt underneath and you're good to go. If you want to stand out and be a little extra, that's what honey is for."
Vincente loves that Rossario George is all-encompassing: from ball gowns and regular day-to-day wear to skincare and beauty lines (every clothing collection has a matching eye color palette). In March, Vincente will launch a Honey Peach collection, which will include a new shoe.
"My whole goal is to make people happy," Vincente said. "I want them to feel strong, and I want them to feel confident. When I was younger, I didn't have that. I want to empower people now. I want to give them something I wasn't having when I was younger."
With the Uccello and Honey Peach collections dropping this month, Vincente is focused on getting them out to the faces, eyes, and bodies of whoever wants them.
"There's always something for somebody at Rossario George," Vincente said.
Visit https://rossariogeorge.com to view his work.
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