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to Section One | to Arts & Entertainment
posted Friday, April 29, 2016 - Volume 44 Issue 18
Target vs. Walmart -
Section One
ALL STORIES
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Target vs. Walmart -

by Mike Andrew - SGN Staff Writer

The super-rich Walton family got an endorsement from the anti-Gay, anti-Trans Faith Driven Consumer website on April 26, when the haters launched their #BUYcottWalmart campaign.

Not that the Waltons - who own a controlling interest in Walmart and a family fortune of more than $150 billion - need the help, but anti-Trans activists wanted to strike at one of their discount retail rivals.

Target has publicly announced that all its stores 'have single-stall, family restrooms for those who may be more comfortable with that option' in a post on the company's blog.

Target welcomes 'transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity,' the company added.

In response, the American Family Association launched a #BoycottTarget campaign, and Faith Driven Consumer tried to do the AFA one better by promoting alternatives to the unacceptably accepting Target.

'[H]undreds of thousands of consumers around the country are expressing frustration because they specifically feel excluded by Target's actions and, more importantly, unprotected and unsafe in Target stores,' Faith Driven Consumer said on its website.

'They have reacted by signing up to boycott the retailer. Our question to consumers is: So, you've decided to #BoycottTarget, now what?

'We believe a BUYcott offers consumers what they actually need and want. If you are unsatisfied with Target, the most effective way forward is a BUYcott - actively doing business with another brand that is a better fit for you.

'We are calling on our community today to #BUYcottWalmart...'

In addition to Walmart, the anti-Trans website says, there are 10 retail chains that score higher than Target on the so-called 'Faith Equality Index,' or FEI.

The FEI is a kind of bizarro-world HRC Corporate Equality Index, measuring how much a company excludes LGBT employees and consumers instead of how welcoming they are.

Target only scores 39 points out of a possible 100 on the FEI, while Hobby Lobby scores 57 and Walmart comes in at 51. Rounding out the top 10 stores for bigots are: Aldi (47 points out of 100), Academy Sports (46), Cabela's (46), Toys 'R' Us (45), Bed Bath & Beyond (44), Dick's Sporting Goods (42), Publix (40), and Trader Joe's (40).

Target itself has not always been on the side of the LGBT community. In 2010, the company found itself at the center of controversy when it became known it had donated $150,000 to a group called Minnesota Forward, which in turn helped finance the gubernatorial campaign of anti-LGBT candidate Tom Emmer.

While Target CEO Greg Steinhafel apologized for the donation, the company was in trouble again three years later, when it donated $50,000 to the Republican Governors Association to help elect GOP - and anti-LGBT - candidates like Ken Cuccinelli of Virginia.

Target replied that it had also donated an equal amount to the Democratic Governors Association, whose candidate, Terry McAuliffe, ultimately beat Cuccinelli for governor of Virginia.

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