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Back to Section One | Back to Arts & Entertainment
posted Friday, January 28, 2011 - Volume 39 Issue 04
STR8T against H8 a hot way to support Gay rights
Section One
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STR8T against H8 a hot way to support Gay rights

by Shaun Knittel - SGN Associate Editor

Since the FCKH8 campaign launched in mid-2010, the in-your-face message of 'Fuck Hate' can be seen on T-shirts, uncensored videos, and the like. Now the Gay rights advocates have enlisted the help of some hot straight allies for a sexy calendar, with proceeds going to charity.

The $10 'STR8 Against H8' 2011 Calendar (available at www.fckh8.3dcartstores.com/2011-Calendar_p_36.html) features 12 muscular straight boys who strip down for Gay rights!

'Hey, I'm Luke, the fag behind FCKH8.com,' says the campaign founder in a message on the back of the calendar. 'We snagged some hottie STR8 dudes 2 take it off 2 help the homos get their rights on! Our 'STR8 Against H8' 2011 charity calendar benefits the fight 4 equal marriage rights and youth counseling.'

So far, the FCKH8 message has been heard loud and clear, with both Gay and straight communities jumping aboard. The campaigns numbers are impressive. They've sold over 40,000 T-shirts and shipped to 75 countries, and the 'FCK PROP 8' video was seen by millions and raised over $200,000 for the marriage equality fight.

Not too shabby - and the good works don't stop there. FCKH8 is raising money by selling hoodies, mini-buttons, wristbands, and stickers.

Luke Montgomery is the man behind the good stuff. Obsessed with leveraging the power of savvy marketing and 'good ideas for good causes,' Luke is a consultant for non-profits with a focus on charity branding, marketing, web design, and media strategy. His work has captured front-page coverage in many mainstream newspapers, and his projects have been featured on TV shows as well as on-air talk shows. In addition, Luke works in animal advocacy.

In 2006, Luke co-founded the children's AIDS charity www.WeCanBuildanOrphanage.com, which operates an orphanage for HIV-positive and disable children in the impoverished island nation of Haiti. Luke was recently named one of The Advocate magazine's '40 under 40' for his Haiti earthquake relief mission, www.CauseCommandos.com.

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