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How they passed Prop 8
How they passed Prop 8
Politics magazine
24 Feb 09

Passing Prop 8

Smart timing and strategic messaging convinced California voters to support traditional marriage...

By Frank Schubert and Jeff Flint

When we signed our firm up to manage the Yes on Proposition 8 campaign to put the traditional defnition of marriage - one man, one woman - into California's constitution, Frank Schubert's brother told him we had "no chance" to win the campaign.

http://www.politicsmagazine.com/magazine-issues/february-2009/passing-prop-8/

http://tinyurl.com/cxw7zn

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